SEO website optimization and audience attraction (aka. lead generation) are intrinsically intertwined.
You can not have one with out the other!
The search results of optimized websites perform better (with all things being equal) than a non optimized websites. They tend to take in more leads and hold onto a greater percentage of the existing audience for a longer duration.
There are many search ranking factors applied to each search query that your audience enters into Google.
These factors ultimately determine the position of your web page on Google’s result pages, for your audience to consume.
Optimization Techniques That Make A Difference
Search engine ranking, positioning and optimization is a complex concept. However, here’s 10 website optimization techniques that are relatively simple to implement and will help:
- generate more business leads
- keep your existing audience on your website longer
1. Add Forms to Pages That Get the Most Visitors
It’s always important to know where you are when it comes to your lead generation. This will help before you can even start looking for ways to increase your success. It also shows you the areas where you’ll need to improve.
Do an audit of the places where you get the most online traffic. Once done, you need to make sure these pages will cultivate your visitors’ interest. Add longer-form content visitors can visit using forms that collect their contact details.
2. Prioritize Mobile-Friendliness
If you want to succeed in optimizing your website for Google, mobile-friendliness is the key. After all, more than 60% of all searches in Google come from mobile devices. Don’t delay since having an unresponsive website will get you penalized in the search results page.
You can always use Google’s mobile-friendly testing tool if you’re unsure whether your website is responsive. All you need to do is to put in your website’s address.
3. Target Long-Tail Keywords
To start seeing results faster, you need to target long-tail keywords instead of its short-tail counterparts. The main reason is that they don’t have as much competition. This helps you rank higher without having to spend a lot of money.
With these keywords, you’re likely to see significant results before six months. It’s even faster if you invest in a Pay-Per-Click (PPC) campaign.
4. Optimize Using RankBrain as a Basis
It’s important to keep Google RankBrain in mind if you’re serious about getting leads using SEO. This algorithm uses machine learning to measure and analyze how search engine users interact with Google search results. It pays close attention to the first page regardless of whatever keyword they used.
The algorithm discovered that organic click-through rate, bounce rate, and time on site are the three main factors that affect rankings. It’s common knowledge, but these findings serve as Google’s formal announcement on how important these factors are.
5. Use Social Media
Getting SEO leads and growing social media following work together. The latter is a great means of growing brand awareness and networking. You can distribute your content to get more backlinks and make more opportunities that benefit your overall SEO rating in the long run.
It’s important to remember that search engines consider your social media presence when ranking your website. It isn’t as big as content marketing and backlink building, but it still contributes a lot. Regardless, your social media profile will let people connect to your business in a more personal way.
6. Update Good Existing Content
Do you have a blog post that performed well a few years back? If so, it’s time to update it and put new information. It’s a great way of giving yourself a boost in the search engine rankings while letting your audience learn something new.
Updating your top-performing content will increase your traffic by 15-30%. It’s a big increase since your best content will have at least thousands, if not millions, of views. It also attracts new people that want the freshest information.
7. Use Your Competition’s Keywords
It’s often hard to find keywords that make high-intent visitors. If you don’t have time to research, you can try taking cues from your competitors. There are a lot of tools you can use that let you know the keywords your competitors rank high for.
Analyse these keywords to see what type of content they’re in. You can also check the backlinks they build to get an idea of the most lucrative keywords. It will save you both time and money that you’d otherwise spend on the research phase.
8. Make Long-Form Content
Long-form content is great for Google since it thinks you’re giving more information to your audience. It identifies your content as something in-depth, making it more valuable to researchers. It makes perfect sense that Google will choose websites that give more important information.
Remember—the intent is everything. That’s why it’s important to strike a balance between short and long content. If you make all your content long, it will discourage users expecting short product pages.
9. Mention Influences Within Content
If you need better site optimization, start networking and building meaningful relationships with influencers. It’s a straightforward means of making them link to your website or mention your business on their social media accounts. When they start sharing your content, you might get at least hundreds of shares from these influencers’ followers.
10. Use Authoritative Websites for References
Website lead generation is all about generating trust. That means you need to link out to trusted sources to get a positive impact on SEO. Always try finding ways to link to authoritative websites within your sphere of industry.
This will tell Google that your page has valuable content. But the main benefit is that there’s a possibility for these websites to link back to your website.
Learn More SEO Website Optimization Tips Today!
SEO is a type of strategy that builds on itself. As time goes by, you’ll see a huge increase in leads as long as you make more content and improve optimization strategies. If you’re not sure where to start, use these website optimization tips and get more leads.
Do you need help with your social media presence? If so, please contact us and we’ll point you in the right direction..