Create A Digital Marketing Plan

Creating a meaningful digital marketing plan and roadmap is key to successful digital marketing initiatives. The following are a few strategic pieces that have to be aligned in order to generate a consistent flow of online leads:

  • Explicit identification of your target audience

  • Meaningful messaging for that audience

  • The existence of an online audience

  • The search behaviour and actions of your audience

  • A purposeful website flow of your audience

  • A compelling initial website offer

  • Strategically placed powerful Calls To Actions

With a solid digital marketing plan you have a better chance to recognize a more consistent flow of relevant online leads.

Create a Digital Marketing Plan

Creating a meaningful digital marketing plan and roadmap is key to successful digital marketing initiatives. The following are a few strategic pieces that have to be aligned in order to generate a consistent flow of online leads:

  • Explicit identification of your target audience

  • Meaningful messaging for that audience

  • The existence of an online audience

  • The search behaviour and actions of your audience

  • A purposeful website flow of your audience

  • A compelling initial website offer

  • Strategically placed powerful Calls To Actions

With a solid digital marketing plan you have a better chance to recognize a more consistent flow of relevant online leads.

Build Digital Marketing Infrastructure

Implementing digital marketing technologies correctly provides a solid foundation to scale your online lead generation initiatives. Here are a few technical pieces to consider:

  • Page load times that are less than 5 seconds

  • A website that displays correctly on all device sizes

  • A website that displays appropriate content on different device sizes

  • A website and content management system that is secure

  • A sales funnel that is automated and can be easily segmented

  • The implementation of retargeting pixels

Your website and digital assets must be lead generation ready so you can grow and scale your business online, efficiently and effectively.

Build Digital Marketing Infrastructure

Implementing digital marketing technologies correctly provides a solid foundation to scale your online lead generation initiatives. Here are a few technical pieces to consider:

  • Page load times that are less than 5 seconds

  • A website that displays correctly on all device sizes

  • A website that displays appropriate content on different device sizes

  • A website and content management system that is secure

  • A sales funnel that is automated and can be easily segmented

  • The implementation of retargeting pixels

Your website and digital assets must be lead generation ready so you can grow and scale your business online, efficiently and effectively.

Online Promotional Campaigns

Online advertising and promotional campaigns are at the heart of placing your products and services in front of an interested & responsive audience. The following are a few of the important elements when considering online promotions:

  • Understanding your audience in detail

  • Quantifying the existence and size of your online audience

  • Constructing your campaign success and operational metrics

  • Building a promotional project plan

  • Executing your campaign on a platform that is the best for your business

  • Pre populating your sales funnel with meaningful messages

  • Understanding the maximum costs per click that will return a positive ROI

A correctly assessed, planned, configured, and managed online promotional campaign, will have the ability to drive a relevant and predictably consistent flow of business leads to your website, at a predetermined cost.

Online Promotional Campaigns

Online advertising and promotional campaigns are at the heart of placing your products and services in front of an interested & responsive audience. The following are a few of the important elements when considering online promotions:

  • Understanding your audience in detail

  • Quantifying the existence and size of your online audience

  • Constructing your campaign success and operational metrics

  • Building a promotional project plan

  • Executing your campaign on a platform that is the best for your business

  • Pre populating your sales funnel with meaningful messages

  • Understanding the maximum costs per click that will return a positive ROI

A correctly assessed, planned, configured, and managed online promotional campaign, will have the ability to drive a relevant and predictably consistent flow of business leads to your website, at a predetermined cost.

Optimized Content Creation

Creating optimized content paves the way for your audience to find you online and provides a mechanism to guide your audience properly through your online sales funnel. Some important pieces to consider when creating optimized content:

  • Query based content to ‘attract’ your audience

  • Audience target location for local market optimization

  • Content that includes strategic and powerful calls to action to guide your audience

  • Content length considerations for different device sizes to help with search engine rankings

  • Content that is easily digestible and provides a great user experience

Your content must strike a good balance between being helpful and optimized for the search engines to attract and retain your audience.

Optimized Content Creation

Creating optimized content paves the way for your audience to find you online and provides a mechanism to guide your audience properly through your online sales funnel. Some important pieces to consider when creating optimized content:

  • Query based content to ‘attract’ your audience

  • Audience target location for local market optimization

  • Content that includes strategic and powerful calls to action to guide your audience

  • Content length considerations for different device sizes to help with search engine rankings

  • Content that is easily digestible and provides a great user experience

Your content must strike a good balance between being helpful and optimized for the search engines to attract and retain your audience.

Optimize Website

Website optimization creates better online visibility so your audience finds your content with relative ease. Here’s a few important website optimization components to consider for your optimization process:

  • Onsite meta, title, H1 and Alt field optimization

  • Optimization for voice queries (e.g. Alexa, Siri, Cortana)

  • Query based content

  • Mobile usability and optimization

  • Shared top of mind content

  • Mobile ready content that ‘moves’ your audience to action

Website optimization, when done correctly, places your content directly in front of your interested audience. This audience then has the opportunity to become a business lead and a paying client.

Optimize Website

Website optimization creates better online visibility so your audience finds your content with relative ease. Here’s a few important website optimization components to consider for your optimization process:

  • Onsite meta, title, H1 and Alt field optimization

  • Optimization for voice queries (e.g. Alexa, Siri, Cortana)

  • Query based content

  • Mobile usability and optimization

  • Shared top of mind content

  • Mobile ready content that ‘moves’ your audience to action

Website optimization, when done correctly, places your content directly in front of your interested audience. This audience then has the opportunity to become a business lead and a paying client.

Digital Marketing Technology Support

Support and preventative maintenance helps to keep your digital marketing platform functioning smoothly so you can reach your audience when you want to. The following are a few items that are indicative of seamless support services:

  • Database and file optimization

  • Security assessment, malware and intrusion detection

  • Continuous search engine exposure

  • Website framework and patch maintenance

  • Form and call to action continuous functionality

  • Data restoration validation

Website and digital asset maintenance provides you with the peace of mind that your digital marketing platforms are functioning as expected so your audience can reach you when they want to.

Digital Marketing Technology Support

Support and preventative maintenance helps to keep your digital marketing platform functioning smoothly so you can reach your audience when you want to. The following are a few items that are indicative of seamless support services:

  • Database and file optimization

  • Security assessment, malware and intrusion detection

  • Continuous search engine exposure

  • Website framework and patch maintenance

  • Form and call to action continuous functionality

  • Data restoration validation

Website and digital asset maintenance provides you with the peace of mind that your digital marketing platforms are functioning as expected so your audience can reach you when they want to.