Create A Digital Marketing Plan
Creating a meaningful digital marketing plan and roadmap is key to successful digital marketing initiatives. The following are a few strategic pieces that have to be aligned in order to generate a consistent flow of online leads:
Explicit identification of your target audience
Meaningful messaging for that audience
The existence of an online audience
The search behaviour and actions of your audience
A purposeful website flow of your audience
A compelling initial website offer
Strategically placed powerful Calls To Actions
With a solid digital marketing plan you have a better chance to recognize a more consistent flow of relevant online leads.
Create a Digital Marketing Plan
Creating a meaningful digital marketing plan and roadmap is key to successful digital marketing initiatives. The following are a few strategic pieces that have to be aligned in order to generate a consistent flow of online leads:
Explicit identification of your target audience
Meaningful messaging for that audience
The existence of an online audience
The search behaviour and actions of your audience
A purposeful website flow of your audience
A compelling initial website offer
Strategically placed powerful Calls To Actions
With a solid digital marketing plan you have a better chance to recognize a more consistent flow of relevant online leads.
Build Digital Marketing Infrastructure
Implementing digital marketing technologies correctly provides a solid foundation to scale your online lead generation initiatives. Here are a few technical pieces to consider:
Page load times that are less than 5 seconds
A website that displays correctly on all device sizes
A website that displays appropriate content on different device sizes
A website and content management system that is secure
A sales funnel that is automated and can be easily segmented
The implementation of retargeting pixels
Your website and digital assets must be lead generation ready so you can grow and scale your business online, efficiently and effectively.
Build Digital Marketing Infrastructure
Implementing digital marketing technologies correctly provides a solid foundation to scale your online lead generation initiatives. Here are a few technical pieces to consider:
Page load times that are less than 5 seconds
A website that displays correctly on all device sizes
A website that displays appropriate content on different device sizes
A website and content management system that is secure
A sales funnel that is automated and can be easily segmented
The implementation of retargeting pixels
Your website and digital assets must be lead generation ready so you can grow and scale your business online, efficiently and effectively.
Online Promotional Campaigns
Online advertising and promotional campaigns are at the heart of placing your products and services in front of an interested & responsive audience. The following are a few of the important elements when considering online promotions:
Understanding your audience in detail
Quantifying the existence and size of your online audience
Constructing your campaign success and operational metrics
Building a promotional project plan
Executing your campaign on a platform that is the best for your business
Pre populating your sales funnel with meaningful messages
Understanding the maximum costs per click that will return a positive ROI
A correctly assessed, planned, configured, and managed online promotional campaign, will have the ability to drive a relevant and predictably consistent flow of business leads to your website, at a predetermined cost.
Online Promotional Campaigns
Online advertising and promotional campaigns are at the heart of placing your products and services in front of an interested & responsive audience. The following are a few of the important elements when considering online promotions:
Understanding your audience in detail
Quantifying the existence and size of your online audience
Constructing your campaign success and operational metrics
Building a promotional project plan
Executing your campaign on a platform that is the best for your business
Pre populating your sales funnel with meaningful messages
Understanding the maximum costs per click that will return a positive ROI
A correctly assessed, planned, configured, and managed online promotional campaign, will have the ability to drive a relevant and predictably consistent flow of business leads to your website, at a predetermined cost.
Optimized Content Creation
Creating optimized content paves the way for your audience to find you online and provides a mechanism to guide your audience properly through your online sales funnel. Some important pieces to consider when creating optimized content:
Query based content to ‘attract’ your audience
Audience target location for local market optimization
Content that includes strategic and powerful calls to action to guide your audience
Content length considerations for different device sizes to help with search engine rankings
Content that is easily digestible and provides a great user experience
Your content must strike a good balance between being helpful and optimized for the search engines to attract and retain your audience.
Optimized Content Creation
Creating optimized content paves the way for your audience to find you online and provides a mechanism to guide your audience properly through your online sales funnel. Some important pieces to consider when creating optimized content:
Query based content to ‘attract’ your audience
Audience target location for local market optimization
Content that includes strategic and powerful calls to action to guide your audience
Content length considerations for different device sizes to help with search engine rankings
Content that is easily digestible and provides a great user experience
Your content must strike a good balance between being helpful and optimized for the search engines to attract and retain your audience.
Optimize Website
Website optimization creates better online visibility so your audience finds your content with relative ease. Here’s a few important website optimization components to consider for your optimization process:
Onsite meta, title, H1 and Alt field optimization
Optimization for voice queries (e.g. Alexa, Siri, Cortana)
Query based content
Mobile usability and optimization
Shared top of mind content
Mobile ready content that ‘moves’ your audience to action
Website optimization, when done correctly, places your content directly in front of your interested audience. This audience then has the opportunity to become a business lead and a paying client.
Optimize Website
Website optimization creates better online visibility so your audience finds your content with relative ease. Here’s a few important website optimization components to consider for your optimization process:
Onsite meta, title, H1 and Alt field optimization
Optimization for voice queries (e.g. Alexa, Siri, Cortana)
Query based content
Mobile usability and optimization
Shared top of mind content
Mobile ready content that ‘moves’ your audience to action
Website optimization, when done correctly, places your content directly in front of your interested audience. This audience then has the opportunity to become a business lead and a paying client.
Digital Marketing Technology Support
Support and preventative maintenance helps to keep your digital marketing platform functioning smoothly so you can reach your audience when you want to. The following are a few items that are indicative of seamless support services:
Database and file optimization
Security assessment, malware and intrusion detection
Continuous search engine exposure
Website framework and patch maintenance
Form and call to action continuous functionality
Data restoration validation
Website and digital asset maintenance provides you with the peace of mind that your digital marketing platforms are functioning as expected so your audience can reach you when they want to.
Digital Marketing Technology Support
Support and preventative maintenance helps to keep your digital marketing platform functioning smoothly so you can reach your audience when you want to. The following are a few items that are indicative of seamless support services:
Database and file optimization
Security assessment, malware and intrusion detection
Continuous search engine exposure
Website framework and patch maintenance
Form and call to action continuous functionality
Data restoration validation
Website and digital asset maintenance provides you with the peace of mind that your digital marketing platforms are functioning as expected so your audience can reach you when they want to.
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