We are a Markham based, full service Internet Marketing & Website Design Company, helping professional services businesses, mostly in Toronto and the GTA, generate more relevant online business leads.
If you’re looking to generate more business leads online, a good starting point is to make sure you have a solid digital marketing plan and roadmap.
Most businesses do not have a plan or roadmap, and as a result, suffer similar consequences – no or very few online leads. Having these pieces in place will give you a better chance at achieving your business objective. Conversely, without a plan and roadmap, your odds of achieving your objective are significantly reduced.
A good digital marketing plan and roadmap will include at least the following strategic components:
A specific target audience, with a relatable persona
Clear and crisp messaging for that specific audience
Audience quantification in order to prove target market existence and scalability
Audience search behaviour and how they find your products and services online
Website design that has a purposeful audience flow towards your strategic and compelling offer
Meaningful calls to action that are embedded into strategic locations on your website
Existence of analytics to measure audience behaviour on your website
Existence of Facebook and Google retargeting code so your site is ‘promotion ready’
A website that is designed as a mobile first environment
Content that takes into account your audience search intent