Infographic courtesy of: MDG Advertising
It doesn’t matter if you are a butcher, plumber, or candlestick maker, Local Google Maps is ESSENTIAL for your business. It gives your customers an opportunity to find you – phone call, navigate to your store, or even visit your website.
It’s your Dynamic-Passive Lead Generation Tool.
From a consumer perspective, your business listing will show up on their map search results based on location, category, keywords, and listing authority.
The key thing – you’re listed with Google and have the opportunity to show up.
Without a local Google business listing you will not show up on the search results, and your customers will probably go to your competition instead.
Think about it…
How many times have YOU used Google Maps to find a local restaurant, store, or service provider?
If not now, it’s almost a guarantee that you’ll be using Maps sometime soon.
In my opinion, it’s convenient, helpful, and the turn-by-turn navigation has become extremely accurate.
I bet your potential customers are thinking the same too.
I use Google Maps at least 4 to 5 times a week. Yesterday I looked for a “Grass Cutting Service” in my local location, Markham Ontario.
Only those that were listed had the opportunity for my business. On the flip side, those that were not listed had ZERO opportunity.
Similar situation for your business. If your’re not listed on Google Maps, then your potential customers will not find you. Period.
The Numbers Speak For Themselves
Ipsos MediaCT, MDG, Comscore, and a host of other credible companies have performed studies, which indicate the importance of mobile, local search, and Google Maps.
Let me share some of the significant results:
- Google maps is used by a significant amount of consumers. It is actually the 6th most used App and has more than 64 million unique visitor.
- 50% of consumers who conducted a local search on their smartphone visited a store within a day. That means, for the most part, there is intent when people search local on their smartphones.
- 18% of local smartphone searches led to a purchase within a day compared to 7% of non-local searches. Again, those performing a local search seems to statistically have purchase intent.
- 68% of consumers on smartphones used the get directions or call button on a local Google Map Listing.
- 59 percent of consumers use Google Local Listing every month to find a reputable, local business.
- 50 percent of all mobile searches are conducted in hopes of finding local results.
- 70 percent of people searching on smartphone result in a phone call to vendors. Phone calls are typically associated with high quality leads.
Local Google Maps – Your Local Audience
Juxtaposition your business with these statistics.
Are your customers finding you online via Google Maps? Do you have a listing on Google Maps? Are they calling your business from Google Maps?
From your customers perspective, this is what your Google local map listing could look like.
They click the “Call” button and my phone rings. They click the “Navigate” button – turn-by-turn to my front door. Click the website…
You get the point…
Google Maps Not Going Away
Firstly, from the smartphone manufacturers perspective, the compound annual growth rate of smartphones between
now and 2018 is almost 10% (2020 update – 24.6% from 2019 to 2025)
Secondly, Google recognizes the value and have committed themselves to advertising on mobile to a geo targeted audience.
These two things (plus the statistics above) should tell you that local Google Maps is here to stay.
Does your business sell local? Then you owe it to yourself to use Google Maps as your Dynamic-Passive Lead Generation Tool. It’s an organic traffic tool for you to leverage.
Need to use the power of the Internet to generate more relevant leads for your business? Start by planning your digital marketing budget, and drop us a quick note and we’ll guide you in the right direction.